Advertise on GalopSport
Reach Scandinavia's racing community – every day
GalopSport.dk has covered thoroughbred racing, breeding and bloodstock sales in Denmark, Sweden and Norway every day since 1997 – in Danish and, since September 2026, in English too. Our readers own, breed, train, buy and sell racehorses. One banner with us appears on both front pages, all year, for one price.
The readers
Denmark 73 % · Sweden 14 % · Norway 9 % · engaged sessions
Facebook is the front door (28 % of sessions), Google search 27 % – the rest type the address or have us bookmarked.
How we count: Google Analytics also counts automated traffic from outside Scandinavia; we therefore quote engaged sessions and country shares among engaged readers – never the headline user figure.
What you can buy
| Placement | What | Period | Rate (excl. VAT) |
|---|---|---|---|
| Rotating banner | 1600×400 in the rotating banner rows on the front page – Danish and English editions | 12 months | DKK 8,000€1,100 · £950 |
| Premium banner | 1600×400 at the top of the column, rotating premium slots | 12 months | DKK 16,000€2,150 · £1,850 |
| Category exclusivity | Add-on to premium: no new advertisers from your category for 12 months (only in categories without existing advertisers – never stallions) | 12 months | +DKK 16,000€2,150 · £1,850 |
| Campaign week | 1200×630 campaign banner on both front pages for one week – sales, stallion shows, launches | 1 week | DKK 3,000€400 · £350 |
| Auction-house package | Campaign banner around your sales through the year + rotating all-year banner + all your sale dates with catalogue links in our calendar + Scandinavian-angled coverage of your sales (the newsroom decides the content) | 12 months | €5,000£4,300 |
| Top banner | Below masthead and menu, every front-page view | 12 months | DKK 24,000sold for 2027 |
| Sponsored article | Your text in our Advertorials section, marked ADVERTISEMENT, up to two links (rel="sponsored"), permanent | per article | DKK 2,000one language · DKK 3,500 Danish + English |
| Classified advert | Standard sales advert – horses for sale, shares, services – in the Advertisers section in both languages | per advert | DKK 650€90 · £75 |
Every banner runs on both the Danish and the English front page at no extra cost. Rates apply for 2027 and exclude VAT; we invoice in Danish kroner – the euro and sterling figures are indicative.
How it works
The banner. Send us a banner – JPG, PNG or GIF (animated: GIF). Fixed placements (rotating, premium, top banner): 1600×400 px, at least 1600 px wide in the 4:1 ratio, max 2,000 px on the long side. Campaign banner: exactly 1200×630 px; static max 300 kB, animated GIF max 700 kB, no more than 4–5 frames and 10 seconds – and the sale's name and date must be in the first frame, because a GIF shows as a still image in several places. Keep text and logos at least 30 px from the edge.
The set-up. We scale and set it up, and we never alter your artwork – but we will tell you if we spot a factual error. Send the one https address the banner should link to – a page rather than a PDF, ideally. No banner yet? Our banner desk can draw one in the GalopSport family (quoted separately).
The agreement. The agreement is the e-mail confirming placement, period and price – no paperwork beyond that. Invoiced in Danish kroner at the start of the period, payment within 8 days, reverse-charge VAT for customers outside Denmark.
What we don't do. We do not carry casino or gambling banners (other than racing betting), tobacco or alcohol, and we do not barter. Editorial content is written by the newsroom and cannot be bought.
Contact
Founder & Editor-in-Chief
+45 20 33 58 11 · fz@galopsport.dk
Horse Racing Denmark ApS · Otto Brandenburgs Vej 108, 5. · DK-2450 København SV · CVR 45342271
Rates and figures as of October 2026 · Media kit 2027